Industry

Ed Tech / Kids Learning

Client

ABCmouse

Role

Principal Designer

Principal Product Designer - UX/UI & ILLUSTRATION

Principal Product Designer - UX/UI & ILLUSTRATION

I helped lead initiatives focused on redesigning a new version of the product’s UX and UI by bringing clearer navigation, stronger theming, and more delightful visual storytelling across the full learning universe.

Check out ABCmouse

Check out ABCmouse

Check out ABCmouse

What I Worked On

What I Worked On

What I Worked On

Product meets illustration

Product meets illustration

Product meets illustration

We explored how theming and structure could better guide kids through ABCmouse’s activity homepage, creatively expanding their imagination and feel part of a world they can build. Combining product design and illustration through story to help them move confidently between subjects and skill levels.

Curriculum areas supported included:

  • Reading & Language Arts

  • Math

  • Science & Discovery

  • Creative Art & Music

  • Emotional awareness & self regulation

We explored how theming and structure could better guide kids through ABCmouse’s activity homepage, creatively expanding their imagination and feel part of a world they can build. Combining product design and illustration through story to help them move confidently between subjects and skill levels.

Curriculum areas supported included:

  • Reading & Language Arts

  • Math

  • Science & Discovery

  • Creative Art & Music

  • Emotional awareness & self regulation

We explored how theming and structure could better guide kids through ABCmouse’s activity homepage, creatively expanding their imagination and feel part of a world they can build. Combining product design and illustration through story to help them move confidently between subjects and skill levels.

Curriculum areas supported included:

  • Reading & Language Arts

  • Math

  • Science & Discovery

  • Creative Art & Music

  • Emotional awareness & self regulation

Sketch > Illustration

Visuals, System and strategies that scale

Visuals, System and strategies that scale

It was important to redesign of a new version of the ABCmouse UX and UI experience, focusing on a scalable visual system that made it easier for kids to explore research-backed, curriculum-driven activities. To bring the work to life, I partnered closely with animation and engineering to ensure interactions felt smooth, responsive, and simple for young learners.

Onboarding

Onboarding

I worked with the acquisitions and leadership teams on reimagining the full onboarding experience with improvements through A/B testing, comparing flows and design directions to increase retention and make the sign-up journey more inviting for parents while staying aligned with the product experience. A mix between business thinking, design and tech.

Games

Games

Experiences inside the app are the most important, contributing to interactive moments that helped kids learn through play and became some of the most engaged-with features in the product. I approached these as full experiences, shaping the core idea, the rules and progression, the screen layout, and the look and feel so the mechanics stayed simple, readable, and satisfying for young learners.

Some games I design include a stacking game where I developed the concept and designed the gameplay flow, visual states, and feedback moments to keep it intuitive and rewarding. I also created new characters and interactive experiences that fit naturally within the ABCmouse world, supporting different learning goals while adding personality, variety, and repeatable fun across the broader activity library.

Results

Working with ABCmouse was more than a design job, it was about combining research backed learning with a playful, scalable design system, and making way for ABCmouse to feel more guided, more cohesive, and more fun to explore.